大侠行天下日记 我见我闻我思 05/12
我见 我思 我闻
见山开路 见水搭桥
-媒体平台在网路时代之机遇
最近在参加休士顿大学多媒体学院的会议上, 大家共同之结论是网路时代之来临,对媒体是挑战也更是际遇。
近几年来,由於社群媒体之兴起,全球媒体从传统纸媒走进视屏,由大屏步入小屏,在每人手机之情形下,媒体之竞争从每小时,每一篇走向短暂之数分鐘和简讯,人们已经没有耐心等待。
纽约时报、华盛顿邮报近年来已经迅速走向电子化网路报,虽然传统之报纸发行量大量下降,但总体而言,并未撼动他们的全球影响力。
美南新闻创刊迄今有数十年之久,我们在全美各地和社区有着「千丝万缕」的关係,当网路时代之来临,我们也利用高科技把新闻资讯注入了新生命,包括社群媒体、网路电视广播 ,我们正在加大在全国所奠定之基础,发展成為一个全方位之服务平台,透过媒体报导之强大力量,服务更多之人群,也是我们能长期成长的方向,在诸多服务项目之中,其中包括:
- 文化教育事业,成立青少年领袖,小主播培训班,开设美食节目,长期培养厨艺工作者。
- 房地產仲介諮询服务,定期举办地产讲座,开班培训考地產执照班。
- 新能源及光纤諮询服务,拜登总统正在大力推动新能源计划,今后全国住宅和商业中心必然走向代替能源及太阳能之应用,也可得到政府之省税优惠及补助。
- 社区諮询服务中心。自从新冠疫情入侵以来,社会发生巨大变化,诸多小型微企业遭遇危机,对於地方和联邦政府之补助,大部分都不甚暸解,我们可以利用媒体平台為大家牵缐,其他诸如社会福利、孩童照顾,都是政府之褔利,我们可以共享。
- 社区报警系统,新冠肺炎引起对亚裔人士之仇恨,仅去年登记有案已达四千件,我们正在筹办一个全国性的紧急报警系统,来防范和帮助大家面对之困境。
我们已经开始了另一旅程,美南新闻全体同仁将追随大家共同克服困难,以见山开路,见水搭桥之奋斗目标,再创辉煌。
Our Opportunity In The Digital Age
“Open The Road When You Meet The Mountain, Build The Bridge When You Face The Water.”
It was my great honor to serve on the Advisory Board of the School of Digital Media at the University of Houston.
In this digital age the media business is changing accordingly. We are now facing new challenges.
Since1979 when Southern News Group started its journey in Houston, Texas, over the past several years we have faced many changes up until the present day digital internet age. Our readers and audiences want TV and to read the newspaper, to access the internet and to always be on their smartphones.
In order to comply with the demands of the digital age, we also had to change our readers to smaller screens and to the social media platform.
Today we are using our broad-based media platform to get into education, trading, real estate, fiber, solar and social service programs.
We firmly believe that the time is right for us to diversify our services nationwide.
Our number one goal is to continue to serve our community. “When we see the mountain, we open the road, when we see the water, we will build the bridge.”